Blogs

Moving vs Fixed Seasonality in Demand Forecasting: A 2026 Technical Guide
IBPAI and Technology

Moving vs Fixed Seasonality in Demand Forecasting: A 2026 Technical Guide

Why Seasonality Isn't Static for Growing Brands? For most growing DTC and modern CPG brands, demand seasonality doesn't behave in predictable calendar...

TrueGradient Editorial Team
TrueGradient Editorial Team
Demand Planning: Process, Methods & Best Practices (2026 Guide for Consumer Brands)
IBPIndustry

Demand Planning: Process, Methods & Best Practices (2026 Guide for Consumer Brands)

Good demand planning is super important for any consumer brand. When it's done right, best-sellers stay in stock, and the company keeps working capita...

TrueGradient Editorial Team
TrueGradient Editorial Team
S&OP vs IBP: What's the Real Difference? (A Guide for Consumer Brands)
IBPIndustry

S&OP vs IBP: What's the Real Difference? (A Guide for Consumer Brands)

S&OP and IBP get conflated in conversation constantly — even by people who work with both daily. It's understandable: the same consultancy (Oliver Wig...

TrueGradient Editorial Team
TrueGradient Editorial Team
When to Move Off Spreadsheets: Signs Your Demand Planning Has Outgrown Excel
IBP

When to Move Off Spreadsheets: Signs Your Demand Planning Has Outgrown Excel

It's Monday morning. The demand planner opens the master forecast workbook. The file takes 90 seconds to load. A macro silently errors out. Two column...

TrueGradient Editorial Team
TrueGradient Editorial Team
How to Improve Demand Forecast Accuracy for Modern Demand Planners?
IBP

How to Improve Demand Forecast Accuracy for Modern Demand Planners?

Your aggregate forecast accuracy report shows 82% MAPE. Your CFO praises the S&OP dashboard. Yet your warehouses are bloated with C-tier SKUs, your A-...

TrueGradient Editorial Team
TrueGradient Editorial Team
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