Promotion Optimization
Promotion Optimization that drives real lift, not just volume shifts
TrueGradient's AI-native promotion optimization ensures every promotion delivers true incremental value, not just pulled-forward demand.
Built to Measure Real Incrementality
Promotions are evaluated using a complete view of demand behavior, including:
Historical promotion lift
Price sensitivity
Cannibalization and halo effects
Forward-looking promotion plans
Smarter Promotion Design at a Granular Level
Design promotions by location and channel
Avoid over-discounting and wasted spend
Focus on promotions that create real lift
Scenario Planning With Constraints in Mind
Test different promotion strategies
Align promotions with inventory and supply constraints
Avoid margin-eroding campaigns
Measurable Business Impact
With optimized trade promotions, teams achieve:
Increase ROI on trade spend
Reduce unprofitable promotions
Build a promotion strategy that grows revenue and profitability
Get clarity before your next planning cycle
Turn complex demand signals into clear, confident decisions without adding more tools or manual work.
Solutions
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TrueGradient is a no-code self-serve AI product for supply chain optimization founded in 2023.
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