Demand Forecasting & Planning•Founder / COO•9 min read
Why Demand Planning Is Broken in Modern Commerce for Growing Brands
Modern commerce has outgrown traditional demand planning systems. Here’s why growing brands struggle—and what needs to change.
Modern Commerce Broke Traditional Planning
Growing brands today operate across Shopify, Amazon, retail, and wholesale simultaneously. Traditional demand planning systems were never designed for this level of channel fragmentation.
Spreadsheets, static forecasts, and disconnected tools create structural blind spots that compound as brands scale.
Where the System Fails
- Channel-level demand is forecasted in isolation
- Promotions distort baseline signals
- Inventory decisions lag forecast changes
- Finance and operations operate on different numbers
Planning Must Become Integrated
Demand planning is not broken because planners lack skill. It’s broken because systems aren’t integrated, behavior-aware, or continuously learning.
See how AI-native planning fixes structural demand planning failures.
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