How to Fix Capturing Events and Seasonality Impact on Demand Predictions in 90 Days for $10M–$100M Companies
Mid-market companies can redesign their demand planning workflows within 90 days to accurately capture seasonal demand cycles and promotional events. This blog outlines a structured roadmap for improving event-aware forecasting.
Why a 90-Day Fix Is Realistic
Companies in the $10M–$100M range often believe fixing demand forecasting requires a multi-year transformation. In reality, significant improvements can be achieved within 90 days by redesigning how seasonal demand cycles and promotional events are captured.
The goal is not perfection — it is structural correction.
Most mid-market forecasting issues are architectural, not data-related.
Days 1–30: Visibility and Baseline Separation
The first 30 days focus on gaining visibility into how seasonal peaks and promotional events currently influence demand.
Planning teams should separate baseline consumption from event-driven uplift across major SKUs.
- Audit commercial calendars
- Identify peak demand periods
- Quantify historical promotional uplift
- Segment SKUs by variability type
- Measure forecast bias during events
Days 31–60: Structural Modeling
The second phase focuses on embedding event capture directly into forecasting workflows.
Commercial calendars should be integrated into demand projections.
Separate baseline demand from promotional uplift structurally.
- Model baseline demand independently
- Quantify seasonal uplift factors
- Enable scenario-based projections
- Align procurement lead times with peak demand
- Reduce manual overrides
Days 61–90: Operational Alignment
The final phase ensures that improved demand predictions translate into procurement and inventory decisions.
Procurement strategies must reflect event-aware forecasts rather than historical smoothing.
- Adjust safety stock based on variability type
- Align purchasing cycles with event windows
- Monitor service levels during promotions
- Reduce emergency replenishment
- Track working capital improvements
Expected Outcomes Within 90 Days
Companies that redesign event capture workflows often see measurable improvements within a single quarter.
- Reduced stockouts during peak demand
- Lower excess inventory during off-peak periods
- Improved inventory turnover
- Reduced emergency procurement costs
- Improved working capital efficiency
Structural Fixes Deliver Fast Results
For $10M–$100M companies, capturing seasonal demand variability does not require enterprise-scale transformation.
With structured planning redesign, meaningful improvements in forecast reliability and inventory stability can be achieved within 90 days.
See how AI-native planning helps mid-market brands fix event-driven forecasting in 90 days.
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